TechCrunch
Blippar AR Advertising App Launches Social Sharing, Improves Image Recognition Time
Blippar, the AR-advertising company that lets users scan real-world objects to bring up extended augmented reality content, has today released a huge update that not only increases the speed of the technology, but allows for enhanced social sharing features for users.
Blippar was launched in 2010 in the UK, and has since expanded to the U.S. as well. The technology works by letting users scan things like a magazine page, a ketchup bottle, or anything that has the Blippar tag to see all kinds of extra content, like promotions, suggested recipes, coupons, and more. In fact, it’s entirely up to the brand what kind of Blippable content they’ll include in their campaign.
According to founder and CEO Rish Mitra, the update has made the image recognition technology ten percent faster. But perhaps more important to the brands Blippar is working with, the app now allows users to share Blippar content.
Before, Blippar users were only able to like or follow a brand’s social media pages on Twitter or Facebook. With the udpate, users can sign in to their own Facebook and Twitter accounts to spread the Blippar content virally.
The update also includes an in-app catalog, allowing users to browse through Blippable content that is trending, but may not be accessible at the moment without access to that Blip tag on the real-world object.
On the brand side, Blippar is offering more in-depth analytics. Alongside location, dwell time, overall blips, and in-app interactions, brands will now receive analytics on anonymized demographic data thanks to the new integration with Facebook and Twitter.
Blippar has been cash-positive since three month’s after its 2010 launch, but Mitra tells TechCrunch that Blippar has “a strong lead velocity and over 70 percent client retention as a business proving value of the medium.”
The UI has also gotten a revamp, allowing for 3D modeling, which will be identical across all platforms, including iOS, Android, and BlackBerry Z10.
Fly Or Die: The UpDesk UpWrite
The human body wasn’t meant to sit. Chairs are an invention of our own laziness.
That said, UpDesk is here to swoop in and give you a nice, comfortable desk to both sit and stand at without a whole lot of extra effort on your part. The UpWrite is quite similar to UpDesk’s Standing Desk, which has an electronic lifting system and three preset heights, ranging from 25 inches to 50 inches.
However, the UpWrite also comes with a nice white surface, which just so happens to play nice with dry erase markers. Artists, obsessive planners and list lovers should get a kick out of this thing.
But what do John and I think?
John has previous experience with UpDesk, and believes that this is possibly the smoothest running and best looking model yet. Still, he’s not convinced that the dry erase surface is quite necessary.
I have to side with him, knowing in my heart of hearts that my drawings would soon end up on my forearms and shirt sleeves.
The UpWrite costs $1,149, plus $129 shipping within the U.S., but it’s simple to assemble and get cracking. It’s a high price to pay, but it should pay off in the long run. Using a standing desk has made me feel generally more energized throughout the day, and if possible, my posture might even be improving.
It’s a long-term investment, and that’s why we both give the UpDesk UpWrite a fly.
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