TechCrunch
SalesPredict Raises $1M In Seed Funding Through A Marriage Of Analytics And Sales
SalesPredict has raised $1 million in seed funding for its predictive analytics platform designed specifically for sales and marketing staff. The investment was led by Pitango Venture Capital with AfterDox and RSL Venture Partners participating along with angel investors.
“We are not trying to resolve a generic problem,” said Co-Founder Yaron Zakai-Or. “We are taking generic algorithms to work for salespeople.”
The algorithms, built into a SaaS developed by Co-Founder and CTO Kira Radinsky, formerly of Microsoft Research, is tightly integrated into Salesforce App Exchange. Customers will download the Sales Predict app from AppExchange when it’s available in the next few weeks and integrate the predictive analytics technology into their sales lead processes. The service will then score a company’s leads to help salespeople decide what to prioritize.
The leads are enriched with Salesforce data and other information sources, such as website traffic from Alexa and data.com, the Salesforce contact database.
The company then looks at past data and characterizes the attributes that differentiate a good lead from one that is less likely to be fruitful. Over time, the model gets updated to account for changes in the lead pool.
Earlier this month, InsideView raised $19 million for its platform, which aggregates information and then adds it to a customer’s CRM installation. Lattice Engines also competes in this space as does Infer, which helps sales organizations add predictive scoring to their sales toolboxes.
And then there’s Salesforce, which has largely let partners provide analytics but now is showing interest with its acquisition of Prior Knowledge.
There is a lot of tough competition in the sales intelligence space, but there is plenty of room to provide customers with better ways to manage sales leads.
This Week On The TechCrunch Gadgets Podcast: Ubuntu, Omate, Digitizer And A Gold iPhone?
The Ubuntu Edge may have been the most successful crowdfunding campaign in history, but that doesn’t mean it made its goal. Meanwhile, yet another smartwatch joined the fray this week, coaxing John’s money out of his wallet by being just a tad “smarter” than the rest. Makerbot released a scanner this week called the Digitizer, which lets you scan objects to then print them, but we’re not sure we’re down with the high price tag. And last, but certainly not least, we all pretty much agree that a gold iPhone will make its way into the world come September 10.
We discuss all this and more on the latest episode of the TC Gadgets podcast, featuring John Biggs, Matt Burns, Jordan Crook, Darrell Etherington, Natasha Lomas and Romain Dillet.
Enjoy!
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Intro Music by Rick Barr.
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